89% of founders align with video content, and 46% of employees get more career opportunities with a strong personal brand. Stop hiding your story - it's your most valuable professional asset! #PersonalBrandingMatters #StandOutAndSucceed #ReputationOverResume #AuthenticityWins #BeyondThePaycheck
Is hard work enough, or is your reputation the key to success? In this eye-opening episode of Beyond the Paycheck, Paula Christine chats with Liana Zavo, a PR and branding expert, to reveal why your brand can open more doors than your resume ever will. They discuss the power of authenticity, consistency, and visibility and how even 9-to-5 professionals can use branding to land better opportunities. Liana also shares why transparency builds trust, how video content can skyrocket your credibility, and why playing it safe online might cost you career growth.
Liana Zavo is the Founder and CEO of ZavoMedia PR Group, a top global PR firm. With 20+ years of experience, she helps professionals build powerful personal brands through storytelling and visibility. A passionate advocate for authenticity, Liana works with CEOs, entrepreneurs, and thought leaders to elevate their influence and credibility worldwide.
Reach out to Liana Zavo:
Website: https://zavomediapr.com/
Email: hello@zavomediapr.com
LinkedIn: https://www.linkedin.com/in/lianazavoprpro
Episode highlights:
(0:00) Intro
(1:52) The power of personal branding
(3:07) Authenticity and emotional connection
(5:23) How branding boosts career opportunities
(6:32) Being open about personal struggles
(9:04) Embracing imperfection in your brand
(10:44) Liana’s journey into PR and branding
(17:41) The way you make people feel is your brand
(20:33) Why personal branding matters for everyone
(22:12) The importance of video content
(26:30) Liana’s 21-day branding challenge
(27:39) Outro